Something struck me as funny last night. I was whisking down the wine aisle at Trader Joe’s (not buying wine, just whisking), and a label caught my eye.
Lots of traditional vintners have been “whining” about the use of snazzy labels by newer
entries into the wine industry. These newb wineries are apparently inferior, but their labels appeal to a different market, and are thus getting sales.
Enter “Puzzle Time” merlot, stage left.
Their strategy descends even lower in an attempt to catch the eye of customers. It struck me as funny because word search puzzles are somewhat low-brow compared to the high-brow nature of wine drinkers.
Don’t you think?