I’m learning how much I hate it. I’m not very good at it.
I’m sending out about 1 e-mail per day to various websites, reviewers, etc. Soon I will send out press kits to the likes of Richard Dawkins, Sam Harris, P.Z. Myers, etc. In the meantime, both my books are languishing at the bottom of the sales ladder with no attention, and a total of one review between both books. But, I wrote the books for me, mostly, and my dastardly plan is still unfolding.
Aside from that I’m working on my next project. Something a little less controversial and a little more marketable.